YouTube has opened up a whole new world of marketing opportunities that are very accessible and affordable for small businesses. The pros of youtube video marketing include the ability to reach millions, manage your own content, run ads on the site, and more! However, there are also some cons like not being able to track conversion rates like with other forms of advertising.
Pros of YouTube Video Marketing
YouTube has become such a powerful platform for marketing that nearly every big brand has a designated YouTube presence. Small businesses too, have started to take notice and turn to the site as part of their discovery strategies.
It provides marketers with two main methods of reaching customers: by uploading videos or using the YouTube advertising network. Both approaches offer distinct advantages which can be used in tandem to create a successful marketing campaign.
Many brands now use online video as part of their overall strategy as they understand the value it brings from an engagement perspective as well as from a direct sales perspective.
The accessibility and affordability of YouTube is the main reason it has become such a popular route for small businesses: uploading videos is free, while advertising on the site is relatively cheap.
One of the greatest benefits of using YouTube as a marketing platform is being able to post many different types of content rather than just banner ads or commercials. Videos offer another form of engagement that can be very effective with certain demographics.
It allows companies to create a narrative around their brand, connect with customers on a more personal level, and display their stories.
The ability to share videos on social networks also contributes to the overall success of your video marketing strategy; YouTube’s channel partners can access statistics like how many people have liked, commented, or shared posts across Facebook, Twitter, and other popular platforms.
Cons of YouTube Video Marketing
The main concern with advertising on YouTube is the inability to track conversion rates like you would when advertising with other platforms like Google AdWords.
This means that although your video may be generating traffic, it’s difficult to determine whether or not that traffic converts into sales; in this case, it might be better to focus on using YouTube as part of an overall strategy rather than making YouTube the sole focus.
Another disadvantage is the difficulty in finding targeted customers within a sea of content. If you’re not experienced at video marketing, this could get messy quickly – luckily there are great resources available online for learning how to optimize videos effectively.
Targeted ad isn’t really effective on YouTube. For it is based on keywords, so if you are using the right keywords – your ads will be shown whereas for some wrong keywords you may not get the desired results and it causes wastage of money.
While YouTube works well as part of an overall marketing strategy, it may not be as effective as traditional forms of advertising like Google AdWords; however, this should not prevent small businesses from joining the thousands who are already using YouTube as a viable tool for video marketing.