There are many pros and cons to using Google Adwords and Facebook Ads for marketing purposes, but whichever one you choose will have an effect on your bottom line.
Google Adwords is a pay-per-click advertising service, meaning that users only pay when a user clicks on their ad. This can be a lucrative business for savvy advertisers to use in order to increase visits to their website. Google Adwords also allows you to target specific geographic areas, meaning that you can choose particular cities or regions to broadcast your message in.
However, with Google Adwords comes the need for constant monitoring and optimization of your campaign budget and keywords in order to get the most out of it. You have very little flexibility when using this platform because everything must fall into place perfectly in order for it functions correctly beyond being set up properly at first glance. Your campaigns must be efficient in both time and money otherwise they won’t be effective.
Another disadvantage of Google Adwords is that the average consumer tends to ignore online ads, meaning that they won’t reach a large audience unless a user has a very specific interest in your product or service.
Facebook advertising is similar to Google Adwords except for one important distinction: Facebook advertising allows you to reach consumers within a geographic location according to their interests and demographics.
With Facebook, you can create an ad campaign that targets users living within certain geographical boundaries who may have expressed an interest in your product or service category by “liking” it on Facebook. This means that people who are interested in what you offer will see your posts without having to search for them which makes it much more efficient than Google Adwords.
However, Facebook advertising has one major drawback: you cannot drill down as finely as you can with Google Adwords. In other words, if you want to only target users within a certain city or region then that will cost exponentially more money. You can use your targeted audience to estimate how many ads outside of your chosen geographical area will drive up the costs for reaching customers that may be interested in your product or services.
Another disadvantage is that it takes away some control because Facebook uses an algorithm to decide what people see and don’t see when logged onto their website through browser or smartphone apps. This means that no consumer sees every single ad which makes it impossible for them to know about every promotion available at all times.
However, most advertisers see this as a positive feature because it helps prevent consumers from being overloaded with information by giving them just what they want to see.
Google Adwords vs.Facebook Ads
The first difference between Google Adwords and Facebook Ads is the amount of control that you have over your ads.
With Google, you can target specific geographic locations while with Facebook it’s a more broad approach which allows for less precision but reaches a larger audience because it puts your ad in front of people who are interested in seeing it.
This means that if you’re looking to reach a large audience quickly then Facebook advertising may be a better option than Google advertising.
The second difference between the two platforms is the way that consumers interact with them. When using Facebook ads, users don’t feel bombarded by an ad they see on their newsfeed because they’ve chosen to follow brands through their online activities or interactions with friends family members.
People will usually ignore ads when they appear on a newsfeed because their friend’s and relatives’ posts will take precedence over anything else. On the other hand, Google Adwords places your ads in front of users who are actively looking for information which usually means that they’ll be more likely to click on links within them than someone seeing them through Facebook advertising.
Another important difference between Google Adwords and Facebook advertising is that targeting audiences on Google Adword allows you to reach consumers at the exact moment they are looking for your products or services online.
That means that your ads stand a better chance of being clicked on which leads to more visibility since brands are rated by how many impressions are made before someone clicks on an ad.
By contrast, Facebook advertising works differently because it takes into account the individual’s interests as well as their past product purchases to determine what types of content or offers they’ll be most interested in seeing.
In this way, geotargeting using these different platforms gives you two very different approaches depending on who you’re trying to reach.
That’s why while it is important to understand the strengths and weaknesses of each ads platform as a marketing strategy before spending too much time or money on a campaign, staying up-to-date on how each platform affects your overall costs, as well as effectiveness, will enable you to make better decisions about which approach has the best chances of reaching customers in your geographic region.