Youtube Terminology – 30+ Terms You Should Know

Youtube is the second most popular search engine in the world, and it’s more than just a video-sharing site. It’s also a social media platform that has its own language. And if you’re not careful, it can be easy to get lost in all of that lingo without knowing what it means.

These are some of the questions many beginners have when they first start using Youtube (and believe me, I know because I was one too). But don’t worry! That’s why this article is here -to give you an exhaustive list of terms that will help you better understand what people are saying online.

33 Common Youtube Terms You Should Know

  • Youtube Studio – a feature on Youtube that gives users insight into their own performance and the performance of other users.
  • Shorts – a service made by Google to compete with TikTok. It allows user to upload videos of which length is often under 10 seconds.
  • Annotations – text boxes added to videos in which creators can explain how they made something or add links to outside sources; often used for advertising purposes.
  • Avatar – an icon that represents you on social media platforms such as Instagram, Facebook, or Tumblr; also called an “emoji.”
  • Branding Watermark – a logo that appears over the image behind the video player whenever someone uploads a video; typically included in thumbnails to help viewers identify your brand/channel when they see it somewhere else online (for example: in search results).
  • Calls to Action (CTAs) – a statement at the end of a video that prompts viewers to take immediate action, such as clicking on a link or subscribing.
  • Closed Captioned (CC) and Subtitles – text that appears in the same language as the audio playing over a video to help people who are deaf or hard of hearing follow along with what’s being said.
  • Community Guidelines – rules for using Youtube, which should always be read before uploading any content.
  • Community settings – privacy controls for sharing videos on Youtube; only available to channels with over 100,000 subscribers.
  • Content ID appeals – an option for users whose videos have been claimed by record labels; allows them to send an appeal letter in an attempt to get the claim lifted.
  • Copyright claims – a dispute made by a copyright owner who believes their material has been used in someone else’s video without permission.
  • Credits – the list of people who worked on a project, as seen at the end of a movie/show; also refers to those thanking someone else for their help during a video.
  • Events – a feature that allows you to announce updates regarding your videos and schedule live-streaming events on Youtube.
  • Featured content – content that belongs to other users but appears within your own video due to certain rights given by the Digital Millennium Copyright Act (DMCA).
  • Livestreams – real-time broadcasts available only through Youtube, which are often recorded and later uploaded as regular videos.
  • Metadata – the information encoded into a video that doesn’t appear when watching it; often includes things like tags and titles, but can also include data such as geotags (location), transcripts, or translations.
  • Monetization – a feature available to channels with over 10,000 subscribers that allows them to make money from ads attached to their videos.
  • Optimization settings – privacy controls for sharing videos on Youtube; only available to channels with over 1,000 subscribers.
  • Paid content – another term for advertising within someone else’s video; this is typically done without the creator’s knowledge or consent and should be reported immediately if spotted.
  • Stream now – a feature that lets you play live games directly on Youtube.
  • Tags – words or phrases used to describe a video that appears in the description box below it.
  • Teaser/trailer – an advertisement for a new or upcoming release (for example movie trailer).
  • Thumbnails – images that represent your video when uploaded; often clickable and linked to another website (such as directing viewers to buy something).
  • Video Editor – the program you use to edit your videos before uploading them.
  • Lifetime gains of the channel – historical data about how many views/subscribers a channel has received over time.
  • Demographics – information about what kinds of people watch/listen to your videos.
  • Top Countries – a list of the countries with the most views/subscribers for a particular channel.
  • Top YT Keyword Searches – what people are actually searching for when looking on Youtube; tells you an idea of how popular certain keywords are.
  • Embedded videos sources – provides links to where viewers can watch your video’s source content (for example another user’s upload).
  • Channel social media stats – information about all accounts used by a particular creator, including their number of followers and subscribers across various platforms such as Facebook and Instagram. Channel audience refers to the total amount of fans that this person has in real-life.
  • Top Performing Videos – analyzes data about how many times a video has been viewed, along with its average number of likes, dislikes, etc.
  • Clickbait – a title that advertises something more exciting than the content it actually delivers; often used in thumbnails (the picture on top of a Youtube video) to entice people into watching.
  • DIY (“do it yourself”) – to make something at home; often used in the context of cooking and crafting.

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