What is Retargeting?

Retargeting is a marketing strategy that takes advantage of the fact that people who visit your website are likely to be interested in your products. It tracks these visitors and creates a digital list of their web behavior such as websites they visit, clicks they make, and items they buy online. This way, if someone visits one of your competitor’s sites, you can direct ads to follow them around until they finally come back to you.

What is Retargeting?

10 Benefits of Retargeting in Social Media Marketing?

1. Retargeting is an effective and low-cost way to stay top of mind and engage with potential customers without interrupting them.

2. It allows you to quickly re-engage lapsed customers, encouraging them to come back and make a purchase.

3. Your ads will be strategically placed in front of the right people at the right time — increasing your chances for conversions!

4. You can build awareness by creating retargeting campaigns around broad themes to drive repeated exposure among audiences via high-traffic sites online such as Facebook, Twitter, etc…

5. Retargeting helps yield a higher return on investment (ROI) because you’re giving your business a second at earning a customer’s attention.

6. The typical conversion rate with retargeting is 3-5% – which is significantly higher than the 1% you typically see on average with search traffic.

7. You can continuously test different messages, images & offers to determine what works best for your business goals!

8. Since these ads are being delivered based on someone’s online behavior, they’re more effective in driving conversions. When people see an ad that’s relevant to their interests, they are far more likely to click through on it and convert on your website or landing page.

9. Your retargeting campaign will be more relevant to customers — so you’ll have less wasted ad spend while still reaching more of your target audience!

10. Customers who are retargeted with ads are 70% more likely to make a purchase than those who aren’t.

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