Pay-per-click advertising is a type of internet marketing that advertisers pay the publisher each time one of their ads is clicked on. The advertiser only pays when they get results, so it’s much more cost-effective than other types of advertising because there is no risk. If your ad doesn’t generate any clicks, you don’t pay anything! PPC advertising is also versatile and can target specific demographics based on search queries or geographic location with ease.
How does Pay Per Click work?
You create an advertisement and then place it in front of potential customers by bidding for placement at various websites. There are two ways to do this: Cost per action (CPA) where you earn money if someone takes an action like filling out a lead form or Cost per thousand impressions (CPM) where you earn money based on how many times your ad is shown.
Why would someone want to use Pay Per Click?
The most obvious reason why people opt for PPC is that it’s really cheap. Google only charges advertisers $.05 when someone clicks on their ad. There are other benefits to using PPC including You can target your ads You can track Your ads will be shown No sales pitches
Why use Pay per click?
The reason why a lot of businesses and marketers prefer pay-per-click advertising is that it’s really cheap compared to other forms of advertising, you only pay if you get results, which reduces risk. This makes it an affordable option even for small business owners while still being able to generate quality traffic.