The internet is a giant, chaotic place. There are millions of sites with hundreds of pieces of content on each site. And that’s just the beginning. Social media networks like Facebook and Twitter have billions of posts, tweets, and shares daily. Information overload can be overwhelming for both businesses and consumers alike. Marketers are scrambling to figure out how to reach customers in this new environment without being intrusive or obvious about their efforts while still providing value to potential customers who may not even know they exist yet.
What if there was an easier way? What if you could get your marketing message across in a subtle but noticeable way? Well, now you can! Native advertising is quickly becoming the go-to way for marketers to reach people without jumping through hoops to make it happen.
With the help of strategic, well-placed native advertising campaigns, marketers can reach audiences without being too in-your-face or even appearing as advertisements at all by producing content that resonates with their target market and fits seamlessly with the information consumers are already seeking out.
Native advertising is the act of publishing sponsored content that matches the form and function of the platform it is distributed on. Native advertising can take many forms, but generally speaking, it is any form of marketing communication that mimics the form and function of the service or environment in which it appears.
For example, social media platforms like Facebook allow advertisers to purchase sponsored posts that will appear in users’ newsfeeds alongside regular organic content.
This type of native advertising provides marketers with a unique opportunity to reach consumers directly within their preferred channels without disrupting them or appearing out-of-place.
Native advertising is playing an ever-growing role in today’s digital marketing strategy. It is not only the effectiveness of native advertising that makes it such an attractive option for marketers. Marketing experts agree, saying that the benefits of native advertising outweigh traditional forms of advertising because it provides lower cost per click rates than other formats do while also increasing brand recognition.
Though native ads may seem subtle at first glance, there’s no doubt the method has been effective.
What makes native advertising so attractive is how it allows brands and businesses to produce content that aligns with their target market without seeming too sales-y or promotional. The key is in choosing what platform to publish your ad on.
Because many platforms encourage sharing of content among users, publishing native advertising alongside other organic content will have consumers sharing your content as well, increasing brand awareness by association.
Native advertising may be the new kid on the block, but it’s already making waves in the digital marketing industry. It’s efficient, cost-effective, and has the power to go viral which is why more marketers are choosing native ads over traditional forms of display or banner ads.