Facebook Ads Manager is a powerful tool for businesses and organizations looking to reach their desired audience on Facebook. Facebook, the world’s largest social network, provides advertisers with multiple ad formats including text ads, display ads, video ads, and sponsored stories. This article will discuss what these ad formats are as well as how they can help you achieve your marketing goals.
Text ads are the most basic of Facebook Ads Manager advertising formats. These ads appear as a status update, but only in the news feeds of targeted audience segments. Text ads include a headline and 75 characters for a call-to-action or message. These ads can direct readers to external websites or Facebook pages.
Text display ads look similar to image display ads, but they direct readers to external websites. These ads can include an image and headline, with up to 90 characters for the call-to-action or message. These ads typically contain a link to another website rather than to Facebook.
Banners are rectangular images that take up most of the screen when users scroll over them on their news feeds. They can be attention-grabbing and engaging because of their larger size which allows businesses to use more creative designs with graphics and videos embedded in banners.
This format is unique because it does not point users toward specific actions or different web pages as previous ad formats do; rather, banner ads simply encourage engagement from users through likes or comments without asking specifically for any action from them at all.
These ads appear in news feeds and on the right-hand side of Facebook. They are wider than they are tall, allowing businesses to use more creative designs with graphics and videos embedded into their ad.
This format is an expansion of Facebook advertising; users who engage with sponsored stories see these posts in their friends’ timelines as normal posts. This allows for brand awareness but without specifically asking for support or sharing the message themselves.
Facebook Ads Manager requires knowledge of your target audience, budget, and goals before any advertisements can be created. This program provides detailed analytics for each campaign so that advertisers can understand which ads are performing best based on social engagement, clicks to the website, reach, demographics, interests, conversions, etc.
There are multiple ad formats that are meant to engage different types of audiences.
There are many ways that businesses can benefit from using the power of Facebook Ads Manager to create effective ad campaigns for their specific audiences. Whether you want to generate sales or increase brand awareness, this is a great platform through which you can accomplish your goals.