Employee advocacy is the act of employees promoting their company to others.
Employees are often your best ambassadors because they have a personal stake in the success of their company. They will be more motivated than anyone else to share it with people who might benefit from it or just want to learn about it.
This can take many different forms, including social media posts, recommending products and services, writing blog posts on behalf of your company, etc.
The most successful employee advocacy campaigns use multiple strategies for maximum impact. You should consider what type of person you are targeting when designing an employee advocacy campaign so that you’ll know which form(s) will work best for them. For example, if you’re targeting young people then video testimonials would be a better bet than written testimonials.
Why employee advocacy is important?
In the modern business world, employee advocacy is highly important for success. In today’s digital age, many people rely on what they see on social media to determine if a company is trustworthy or not.
If employees are posting about how much they love their jobs and all of the benefits that come with them, then people who see this will be more inclined to trust your company as well.
This can also work in reverse – if negative things are being said about your company, then potential customers will be less inclined to do business with you as well.
In order to combat this problem, you should encourage your employees to have active social media accounts where they promote positive aspects of their job. Encourage those who already have social media accounts to include the company’s name in their profile description and bio.
Keeping this in mind, you should encourage your employees to help promote your company however they see fit. You should also keep track of what is working and what isn’t so that you can tweak your strategies as necessary.
For example, if a written testimonial campaign works well then maybe you should try something similar with an employee whose target demographic is different from those who responded more positively to the first campaign.