The cost-per-click (CPC) is the amount of money an advertiser pays every time someone clicks on their ad. The CPC is one of the most important metrics for advertisers to track because it directly impacts how much they’ll spend advertising on a particular platform or channel. It’s also one of the few metrics that provide insights into whether or not a marketing campaign is working!
The cost per click can be especially valuable when looking at your online marketing channels. For example, if you’re comparing two different platforms and ads, you might find that one has a higher average CPC than another. This could indicate which platform will generate more leads for your business – but only if your conversion rates are similar between platforms!
If you want to get the best results, it’s important to consider not just which platform has the higher CPC, but also whether or not your conversion rates are similar. The cost per click should definitely be considered when looking at how effective different channels can be for your business!
Another way that understanding CPC can help you is in terms of evaluating the effectiveness of individual ads. By measuring how much one particular ad costs (in terms of CPC), you’ll know if it’s performing well for your business.
If an ad has a low CPC, it may mean that people are more likely to click on it than another ad with a high CPC – and this could help make future decisions about where to focus your marketing dollars!
We recommend using tools like Google Analytics (though there are many others) to follow your CPC and see how it compares to other metrics, such as total views. This will help you get more insight into the different marketing channels that work best for your business!