A conversion rate is a measure of how many people who see your post will take an action. For example, if 100 people see a post and 20 clicks on it, then the conversion rate would be 20%. This is important to know because when you’re trying to increase your conversion rate, you need to know who your audience is and what their interests are in order to create a post that appeals to them!
The number of people who will see your post is determined by the size of your following, so if you want to increase the number of people who see your posts, you need to work on building your following. This means that you should engage with others’ content and start conversations in order to improve visibility for yourself!
If bad engagement (or low engagement) continues on an account for a long period of time, Facebook may remove it in order to protect authentic users from spam accounts. So make sure that the majority of your likes come from real users rather than bots!
Another way to increase conversions would be to ask questions in the comments section. If one hundred people see a post but only 10 leave comments, then that’s much fewer people who are interested. However, if all 100 people leave comments, there’s a much greater chance that more of them will engage with the post!
The most important thing to remember is that conversion rate matters because it shows you whether or not your content is being seen so focus on the quality of your posts rather than the quantity. The more relevant your content is to your audience, the more likely they are to see it so be sure to create an account that’s specific for each social media platform instead of sharing everything across platforms!
For example, if you have multiple Instagram accounts (like an account for personal use and one for business), don’t share the same posts on both accounts because then all of your followers will be seeing similar posts twice which will affect engagement.
Conversion rate can be a useful tool when it comes to social media so use your knowledge of what interests your audience in order to create posts that will appeal to them!