You have a lot of options when it comes to social media content. But not all content is created equal. In order to be successful on social media, you need to create engaging and in-depth posts that will draw people in and keep them coming back for more.
In the following article, we’ll go over five types of content that are proven winners with social media users: Special Offers, Engaging Content, Inclusive Content, Newsworthy Content, and Follower Content. We hope this will help guide your decisions about what type of content to post on any given day – plus give you some ideas for new types of posts if you’re feeling stuck!
Special offers are a great way to attract new followers and show existing ones that you’re on top of your game. Special offers can include discounts, information about events, or invitations to exclusive activities that aren’t open to the public.
If you’re hosting an event in person, be sure to post it on social media! People who follow you online probably also happen to be physically near you at some point (e.g., if they work in your city), so give them the option of joining the fun by posting about it online, too.
Of course, even if there isn’t a specific event going on right now, there’s still room for interesting special offers. For example: “Want 10% off your order today? Just follow us and we’ll give you a special code.”
A special offer is just one example of how you can get more engagement on your social media posts. Sometimes, less really is more – keep it simple and your readers will thank you!
Special Offer: 10% off a purchase with the code "follow" at checkout for new followers only. Special Offer: New follower gets 10% off their first order with this link: http://mystore.com/?ref=username . Special Offer: Post this on social media for a chance to win dinner with the company CEO. Special Offer: Follow this link for 20% off all products today only! Special Offer: Receive $20 off your next order w/ coupon code "NEWYEAR" & free shipping on orders over $50 @ http://www.mystore.com/ .
The best way to get people engaged is by teasing or giving away information about an upcoming product, service, idea, etc. This kind of content gets followers excited and encourages them to find out more by following you, sharing your posts, or answering a question you’ve posed.
Engaging content builds anticipation among social media users – which means they’ll be more inclined to respond when you release the information you’ve been teasing them with.
You can also engage your followers by asking questions about their opinions on certain topics. When people feel listened to, they’re more likely to want to listen back – so take advantage of this phenomenon and make it work for you!
Inclusive content is basically anything that doesn’t discriminate against a group of people. This can be as simple as refraining from using offensive language or posting images and information that gives everyone an equal chance to enjoy what you’re sharing.
Being inclusive on social media isn’t just the right thing to do – it’s also smart business sense because it shows your readers and followers that you care about them and want all their feedback.
So if someone comments on a post by saying they don’t like something, avoid responding with things like “I’m sorry you feel that way” or “Oh no! I didn’t mean for this to happen!” Instead, show your audience how much you value their opinions (and feelings!) by taking the negative feedback into account when you post in the future.
Inclusive content is created in a way where everyone feels included and no one is looked down upon because of their background or beliefs. This includes refraining from using offensive language, posting images, or mentioning anything that could be considered derogatory to any group. Posting content that focuses on subjects like culture or ethnicity can also be considered inclusive; for example: “We’re celebrating Pride Week with 20% off rainbow-colored products – get them before they sell out!”
Sometimes, the best content to post is created by followers themselves. For example: If one of your subscribers sends you a photo they took with your company’s logo in the background, go ahead and share it on social media!
If someone takes time out of their day to create something like an image or video featuring your brand, this type of content is perfect for letting everyone else see what kind of work goes into making your products; whether it be fashion, food, technology, etc. People love seeing behind-the-scenes action – so give them a sneak peek when possible!
This kind of content also shows followers that top brands rely on consumers just as much as customers rely on companies. You don’t have to be a celebrity or CEO to be featured on social media – you just have to be present and willing to work together with your audience!
Newsworthy content is anything that your readers want to know about. For example: If a celebrity is wearing one of your company’s products, share the news on social media! This type of post also works well when you have new items in stock or any exciting updates going on at the head office.
The best way to create newsworthy posts is by asking questions and highlighting what makes your brand different from others in the same industry. In order for someone to care enough about what you’re posting, it has to be something they haven’t heard from other companies before – so make sure whatever information you share can be considered unique from other companies.
Followers want a variety of content types each time they connect with a business. So if all you’re doing is sharing links, news, and advertisements, the audience will be looking for something new – and quick. That’s why it’s important to post different types of content if you want your page to stay relevant on social media!
Be sure to include images (make your own using Canva or download them for free from other sites like Unsplash), videos (informative ones like tutorials are great; creative promotional videos are also good), infographics (they do marvels for getting information across without too much text), and informative articles (like this one!)
Everyone loves funny posts that relate to their personal lives. If you’re not into creating memes yourself, check out what similar brands in your industry are posting – and start whipping up your own version of the meme!
Trying to sell an item? A video is sure to increase sales because it’s more compelling than just a photo. People will be much more likely to buy if they can actually see how your product works or what makes it different from similar items on the market.
Making your business sound human and creating posts that relate to online users, make your followers feel like they know you. By sharing posts with different content types, your audience is sure to want more of what you’re posting – and stay interested no matter how often a post goes up!
Other types of content include store updates, new product info, price cuts, and sales, and anything else that applies to the type of brand you’re promoting. Be sure to always stay true to your company’s goals and values when creating posts; every post should represent your brand accurately and positively.
By providing all kinds of quality content on social media, you’ll build a loyal following that trusts you – and wants more. So don’t keep all the good stuff for yourself! Share it with everyone who follows you by updating your feeds regularly with relevant information about the world around us through various types of modern digital media.
No matter what type of content you decide to share, your audience will be more than happy with the results.