Pinterest Terminology

Pinterest is a visual bookmarking site that allows users to upload and share their favorite images from around the internet. Starting in March 2010, Pinterest has grown to be one of the most popular social networks on the internet, boasting some five million unique visitors per month as of September 2011. It’s also been successful as a marketing tool, with major brands such as Nike, Coca Cola and Microsoft employing it as a means to communicate with followers or customers.

Common Terms Used on Pinterest

Pinterest’s success is due in part to its lack of jargon and simplicity. It doesn’t require sign-ups or a large following in order to engage in the site – in fact, the more “boards” you manage, the higher your chances of getting a lot of attention from other users. The most basic terms used on Pinterest are:

  • Board – Each pin is uploaded to a board, which serves as the basis for your pin groupings. Boards are the only element that can be changed or edited at any time after you have created them.
  • Pin – The images that are uploaded onto Pinterest are called pins . All pins are saved on boards, which serve as categories for all of your pins.
  • Repin – When you repin a pin, you upload it onto one of your boards, essentially putting it on the board without copying its original description or link . Instead, users repin to add their own commentary about the pin and put it in a new category. Repinning is typically done by clicking “repin” under each pin’s description.
  • Pinned from  – When a user searches for an item on Pinterest and finds another user who has pinned that item within a board, they can click ‘pinned from’ underneath the image to get a link back to the person who originally uploaded it. This is different from liking, which does not always include links.
  • Like – While likes are similar to repins in that they don’t require a link back, they’re slightly different in that it’s difficult for users to tell whether or not someone likes their own content. Liking something is usually done more out of admiration than actual interest because it doesn’t typically lead back to the original poster’s page.

Fields for Creating Pin and Board

  • Board Names – As you create boards, make sure that they’re made up of relevant words and don’t just sound like jumbles of random letters. Each board should be specific and contain only the images relevant to that theme. For example, “Disney Land” would be fine because it deals with one place and excludes other areas such as movies and TV shows. “Pixar Movies” could work if the board only includes the four major Pixar films. However, if someone were to make a board entitled “Disnee” or something along those lines, it’s unlikely anyone will know what kind of images they’ll find on the board, and it will most likely be considered a spam account.
  • Board Descriptions – You may also want to include a description with each of your boards in order to provide more insight into what it will contain. For example, if you have a board called “Childhood Memories,” including an account of why certain items were chosen can help others understand the purpose behind it.
  • Pin Descriptions – The descriptions accompanying pins should be short and sweet. When selecting images for pinning, remember that Pinterest is meant to have an artistic flair, so avoid using overly commercialized content. If you’re uploading art or photos that are not your own, make sure to credit the original source with a small link back.
  • Repin Descriptions – Similar to pin descriptions, repins should be short and sweet so that they don’t take away from your followers’ experience of the image. Just like when you’re pinning something yourself, remember that Pinterest is meant for artistic expression and unusual content.
  • Liked From Descriptions – When users like pins, it’s important not to write too much detail in order to avoid cluttering up their feed. This isn’t an opportunity for self-promotion or making your presence known; it’s simply a way to show support for the ideas presented in each pin.
  • Like Descriptions – The same rule goes with likes as well as repins: keep it short and sweet. Likes are meant as a supportive gesture, not as an excuse to post your own commentary or links.

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