5 Best Strategies for Expanding Your YouTube Channel
YouTube is a platform for content creators, allowing them to share their videos with millions of viewers.
YouTube has become the forefront of internet entertainment. With hundreds of millions of users and billions of hours watched on YouTube each day, it’s becoming more popular than ever before.
There are many strategies you can use to expand your channel and reach more viewers by changing up your content or utilizing other social media outlets. Explore some ways that you can expand your online presence with this guide!
Use the best keyword
The best keyword is to identify what your videos are about and then work on a search engine optimization strategy to attract new viewers.
Work on optimizing for your chosen keywords. One way of doing this is by adding tags to the video, descriptions, and titles which include the keyword you want to rank for. Another way is by including a call-to-action in a video description that asks viewers to subscribe, share your video, or comment with their feedback.
YouTube has some sort of algorithm that is very difficult to figure out. The best thing you can do before you create the video is to use keywords in your title, tags, and description.
You can also talk about these keywords in your videos to make it easier for the algorithm to determine what your video is about.
Also, make sure to include a call-to-action asking viewers to subscribe, share your video, or comment with their feedback.
Use Custom Thumbnails
YouTube has the option for you to customize your account with a custom profile picture. You are given the option to upload your own logo or choose from pre-made designs.
Some popular company logos are McDonald’s, Motorola, Pepsi, Trader Joe’s, Nike, Samsung, Coca Cola, General Electric, and many more!
You can also upload an image that represents what you do for a living or something that you’re passionate about. For example, if your YouTube channel was about baking then you might want to use a cake on your profile picture!
When you upload a custom image the user immediately sees it instead of just seeing your face. Custom thumbnails can help you stand out from other pages and they will attract viewers that are interested in the same topic or product that you’re promoting.
Other social media networks such as Twitter, Instagram, and Facebook also have customized profile pictures with the option to upload your own logo or use one of their pre-made designs.
It’s a good idea to make sure that you are using the same image on all of your accounts so people can recognize you more easily across multiple social networks.
Using a unique and attractive profile picture is an important part of promoting yourself to others.
It’s important to have a consistent design in order for it to be effective when you’re trying to build your online presence. Over time people will recognize you with the same image across all of your social media networks!
Improve your YouTube videos
As more people use YouTube as a form of entertainment, it’s important that you put time and effort into creating high-quality content. Produce original content with interesting visuals and ideas that make you stand out from other channels. If you’re going to be using copyrighted music, make sure you have the copyright holder’s permission.
There are many benefits to optimizing titles, descriptions, and tags on your videos. You will be able to attract more viewers by using keywords that people type into the search bar. This will help you rank higher on Google and YouTube searches. Your video will also come up higher in the suggested videos bar, and show up first on Google’s related queries.
Optimizing for your chosen keywords can also help you connect with a more targeted audience. Tagging your videos with keywords is a great way to expand your video content and find new viewers for your channel. When you optimize your video content, you’ll also see an increase in organic traffic due to the higher quality of content you’re providing for your viewers.
Another way that optimizing help is by improving search engine optimization (SEO) in Google’s eyes. When you tag your videos correctly, people who are searching for the same topic will be able to find your video when they look on Google or YouTube. This will help you get more viewers and increase traffic to your channel over time.
You should also use descriptions that give information about the video. Make sure to use keywords in your descriptions, as this will help with SEO and attract more viewers. You can also ask for feedback or comments from viewers by asking a question about the video.
Create related videos playlists
You can also get more exposure by creating playlists that complement your video content.
For example, if you upload a makeup tutorial video on how to do a smokey eye look, make another playlist entitled “Best Smokey Eye Tutorials”.
Add some of your favorite videos from other channels in order to boost traffic to both your videos and theirs.
Creating playlists can have a number of benefits.
- Playlists are great for artists to show their music or they can be used to showcase a comedian’s best performances.
- Content creators can create playlists for articles that they publish on their blogs.
- Playlists can really help in getting your message out there in an effective way.
- Playlists are also good for catching the attention of potential customers with similar interests or needs.
- It gives you more control over what content is shown on your page at any given time, so it increases the chances that viewers will stick around to watch your next video.
- Getting into the habit of creating playlists can help you grow your channel by exposing new viewers to your older content.
Share your videos to other social media networks
Leverage social media networks in order to boost awareness about your channel and promote new releases. You can use Twitter or Facebook with sharing tools like Hootsuite which allows you to share at optimal times when most people are online.
You can also schedule Instagram and YouTube posts with apps like Hootsuite, Buffer, and Klout which makes it easy to share across multiple platforms simultaneously!
Sharing videos to other social media networks is a good way to connect with new viewers and gain more exposure. There are many benefits to sharing your videos on other networks, including:
- Promoting your videos across multiple platforms simultaneously
- Extending the reach of your video content
- Opening up new conversations that could lead to collaborations or partnerships
- Building an audience on different platforms for your future content!
After thoughts
With the rise of smartphones and other devices that use video as a form of media entertainment, there has been an insurgence in the number of people who are interested in watching videos online as it is much more convenient than cable or satellite television.
With this rise in popularity comes an expanded opportunity for content creators to expand their audience and find new viewers. Try some of these strategies to create better quality content and improve your search engine optimization strategy so you can attract more viewers on YouTube!